The influence of sexual appeal in advertising towards Malaysian cosmetic product buying behaviour
Sexual appeal advertisement is always a sensitive topic in Malaysia, this qualitative study aims to explore the perception of different races in Malaysia on sexual appeal advertisement and their opinion towards the impact of sexual appeal in cosmetic products on their buying behaviour. In order to f...
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| Main Authors: | , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/4027/1/fyp_AV_2020_LTP_%2D_1603440.pdf http://eprints.utar.edu.my/4027/ |
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