Consumer behaviour towards mobile advertising during National Recovery Plan
This study attempts to identify the factors affecting the effectiveness of mobile advertising on consumers’ purchase intention. Besides, the present research also aims to develop a research model based on the S-O-R model that could identify the factors that influence the effectiveness of mobile adve...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2022
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| Online Access: | http://eprints.utar.edu.my/4873/1/53_Wong_Shi_Hui_1801800.pdf http://eprints.utar.edu.my/4873/ |
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