Perception of muslim consumers towards halal branding in advertising
The study is an eye opener into areas of Islamic Marketing that are becoming more substantial and have not been addressed. In advertisements, Halal is considered a brand that holds significant value for Muslim consumers. Furthermore, Halal branding especially in advertising has emerged as a new type...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
Lifescience Global
2020
|
| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1467/ https://www.lifescienceglobal.com/independent-journals/international-journal-of-criminology-and-sociology |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|