The Impact of Automotive After-Sales Service Quality and Alternative Attractiveness on Customer Loyalty
This study intends to explore the impact of an industry-specific dimension of service quality in automotive after-sales service and how it influences the level of customer loyalty towards Malaysian national carmakers. Each service industry carries different characteristics of consumer behavior and t...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
ExcelingTech Publishers
2018
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/25395/1/IJSCM%207%201%202018%20177%20187.pdf http://repo.uum.edu.my/25395/ http://www.ojs.excelingtech.co.uk/index.php/IJSCM/article/view/2091 |
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