The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants

Purpose: The purpose of this paper is to examine the combined roles that perceived usefulness (PU), perceived ease of use, perceived security and hedonic motivation play on the adoption of e-banking. It also aims to determine the ability of hedonic motivation to transfer the effect of other determin...

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Bibliographic Details
Main Authors: Salimon, Maruf Gbadebo, Yusoff, Rushami Zien, Mohd Mokhtar, Sany Sanuri
Format: Article
Published: Emerald Publishing Limited 2017
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