An empirical investigation of brand loyalty behavior among hotel employees in northern Malaysia

• Main Authors: Md Salleh, Salniza, Hussin, Zolkafli, Pangil, Faizuniah, Hasan, Hasnizam, Mohd Mokhtar, Sany Sanuri, Shaari, Hasnizam
• Format: Article
• Language: English
• Published: Centre for Promoting Ideas 2013
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/15444/1/15.pdf; http://repo.uum.edu.my/15444/; http://ijbssnet.com/journal/index/1798

Employee brand loyalty is essential to all organizations as it could translate into high organizational performance.In order to encourage employees to exhibit loyalty behavior, it has been argued that organizations need to create an environment that is perceived as positive for performance.As such,...