Bridging the gap between brand experience and customer loyalty: The mediating role of emotional-based trust
In the business arena, every manager hopes to prolong their business lifespan through customer loyalty. Therefore, it is important to understand the predictor and influence of customer trust in order to strengthen the customer-brand relationship.Customer trust is formed from rational and emotional...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Academic Research Journal
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/16136/1/47.pdf http://repo.uum.edu.my/16136/ http://www.iarjournal.com/iar-journal/iar-journal-of-business-and-technology/ |
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