Exploring the relationship of key strategic orientations towards sustainable organizational

The purpose of this paper is to explore the relationship between market and quality orientation of manufacturing organisations in Malaysia.Data was collected using the mail questionnaire survey approach with the simple random sampling procedure in selecting the organisations for inclusion in the sam...

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Bibliographic Details
Main Authors: Mohd Mokhtar, Sany Sanuri, Yusoff, Rushami Zien
Format: Article
Published: Society for Alliance, Fidelity and Advancement (SAFA) 2009
Online Access:http://repo.uum.edu.my/9151/
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