Analysis of service quality, university image and student satisfaction on student loyalty in higher education in Nigeria
The purpose of this paper is to explore the relationship among service quality, university image and student satisfaction and student loyalty in higher education in Nigeria, A structured questionnaire was adopted and modified.The hypotheses were simultaneously tested on a sample of 446 students out...
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Main Authors: | Usman, Umar, Mohd Mokhtar, Sany Sanuri |
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Format: | Article |
Language: | English |
Published: |
Medwell Journals
2016
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Subjects: | |
Online Access: | http://repo.uum.edu.my/21287/1/IBM%2010%2012%202016%202490%202502.pdf http://repo.uum.edu.my/21287/ https://www.medwelljournals.com/abstract/?doi=ibm.2016.2490.2502 |
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