A study on factors influencing student loyalty towards higher learning institution

Student loyalty is referred as student willingness to provide positive appraise about their institution and give good recommendation to other people such as friends, family, employers, and organizations. It is an important issue for university authorities in working on long-term strategic planning...

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Bibliographic Details
Main Authors: Yusof, Norhayati, Zaini, Bahtiar Jamili, Mansor, Rosnalini
Format: Article
Language:English
Published: AIP Publishing LLC 2019
Subjects:
Online Access:http://repo.uum.edu.my/26978/1/AIP%202019%201%205.pdf
http://repo.uum.edu.my/26978/
http://doi.org/10.1063/1.5121037
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