The moderating influence of trust on the relationship between institutional image/reputation, perceived value on student loyalty in higher education institution

This survey investigates the moderating influence of trust on the relationships between institutional image/reputation, perceived value on student loyalty.The methodology utilises primary data obtained from questionnaire administered to a sample of 304 postgraduate international students in Universi...

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Bibliographic Details
Main Authors: Hashim, Noor Azmi, Abdullateef, Aliyu Olayemi, Sarkindaji, Bashir Danlami
Format: Article
Language:English
Published: EconJournals 2015
Subjects:
Online Access:http://repo.uum.edu.my/15220/1/1253-3738-1-PB.pdf
http://repo.uum.edu.my/15220/
http://www.econjournals.com/index.php/irmm/article/view/1253/pdf
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