Restoring service quality, satisfaction and loyalty in higher education institutions through market orientation

• Main Authors: Abu Bakar, Abdul Rahim, Abdul Talib, Asmat Nizam, Hashim, Fariza
• Format: Article
• Published: Inderscience Publishers 2014
• Subjects: HD28 Management. Industrial Management; LB2300 Higher Education
• Online Access: http://repo.uum.edu.my/12485/; http://dx.doi.org/10.1504/JGBA.2014.058885

This study investigates the effect of being market oriented on service quality perceptions and its relationship with customer satisfaction and loyalty. Specifically, this paper examines as to how market orientation influences performance from the customer's perspective in the private higher edu...