Examining the role of service quality in relationship quality creation: Empirical insights from Malaysia
Building and maintaining successful relationships with customers have become the prime focus for many organizations.The ability of a brand to manage customer relationships in a favourable manner provides a strong platform for its continued success.This paper examines the effect of service quality on...
Saved in:
Main Authors: | Hanaysha, Jalal, Abdullah, Haim Hilman |
---|---|
格式: | Article |
語言: | English |
出版: |
MCSER Publishing, Rome-Italy
2015
|
主題: | |
在線閱讀: | http://repo.uum.edu.my/16040/1/5.pdf http://repo.uum.edu.my/16040/ http://doi.org/10.5901/mjss.2015.v6n4p458 |
標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
相似書籍
-
Strategic effects of product innovation, service quality, and relationship quality on brand equity
由: Hanaysha, Jalal R. M., et al.
出版: (2015) -
The impact of country of origin on relationship quality: Empirical evidence from automotive industry
由: Abdullah, Haim Hilman, et al.
出版: (2015) -
The impact of product quality on relationship quality: Empirical evidence from automotive industry
由: Hanaysha, Jalal R. M., et al.
出版: (2016) -
Relationship quality as a strategic tool in today’s turbulent business world
由: Abdullah, Haim Hilman, et al.
出版: (2013) -
The mediating role of quality culture on the relationship between talent management and organization performance
由: Abubakar, Ahmed, et al.
出版: (2017)