Market orientation practices and effects on organizational performance: Empirical insight from Malaysian hotel industry

Today’s organizations need market orientation practices to strive and generate superior performance and competitive advantage in the modern turbulent marketplace. Thus, this research inspects the respective links between the dimensions of (a) competitor orientation and (b) customer orientation and p...

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Main Authors: Abdullah, Haim Hilman, Kaliappen, Narentheren
Format: Article
Language:English
Published: SAGE Publications Inc 2014
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Online Access:http://repo.uum.edu.my/14090/1/215.pdf
http://repo.uum.edu.my/14090/
http://doi.org/10.1177/2158244014553590
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Institution: Universiti Utara Malaysia
Record Id: my.uum.repo.14090
epo.14090