Market orientation practices and effects on organizational performance: Empirical insight from Malaysian hotel industry

Today’s organizations need market orientation practices to strive and generate superior performance and competitive advantage in the modern turbulent marketplace. Thus, this research inspects the respective links between the dimensions of (a) competitor orientation and (b) customer orientation and p...

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Bibliographic Details
Main Authors: Abdullah, Haim Hilman, Kaliappen, Narentheren
Format: Article
Published: SAGE Publications Inc 2014
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