The moderating influence of trust on the relationship between institutional image/reputation, perceived value on student loyalty in higher education institution
This survey investigates the moderating influence of trust on the relationships between institutional image/reputation, perceived value on student loyalty.The methodology utilises primary data obtained from questionnaire administered to a sample of 304 postgraduate international students in Universi...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/15220/1/1253-3738-1-PB.pdf http://repo.uum.edu.my/15220/ http://www.econjournals.com/index.php/irmm/article/view/1253/pdf |
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