Driving customer loyalty in the Malaysian fast food industry: The role of halal logo, trust and perceived reputation
Purpose: Although the importance of halal logo in determining purchase intention has been recognized in the marketing literature, there is a dearth of study that has examined the impact of halal logo toward customer loyalty. To fulfill this gap, this study aims to shed some light on the impact of ha...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Emerald Group Holdings Ltd.
2019
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/90903/ http://dx.doi.org/10.1108/JIMA-01-2019-0010 |
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