Student's perceived university image is an antecedent of university reputation
The purpose of this research is to investigate the impact of student’s perceived university image on the reputation of university. Higher education institutions are using different marketing methods to attract students. Social media is one of that marketing tools through which student have perceived...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/87763/ http://www.dx.doi.org/10.37200/IJPR/V24I1/PR200170 |
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