The influence of reputation, price, trust and perceived value on guest booking intention on Airbnb in Malaysia

• Main Author: Ahmed, Tiamiyu Tosin
• Format: Thesis
• Language: English
• Published: 2020
• Subjects: HF Commerce
• Online Access: http://eprints.utm.my/108046/1/TiamiyuTosinAhmedPAHIBS2020.pdf.pdf; http://eprints.utm.my/108046/; http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:154247?site_name=GlobalView&query=The+influence+of+reputation%2C+price%2C+trust+and+perceived+value+on+guest+booking+intention+on+Airbnb+in+Malaysia&queryType=vitalDismax

The growing popularity of sharing economy accommodation such as Airbnb has gained the attention of both academicians and practitioners. The house owners have positively embraced it since it provides them the opportunity for extra income at relatively low cost. Also, it has attracted many customers t...