Multisensory image as a component of destination image
Destination image involves the use of all five senses: vision, sound, smell, taste and touch. This research note applies the literature on sensory inputs to the concept of ancient towns, in a case study of Phoenix, Hunan Province, China. The results from 16 depth-interviews with tourists illustrate...
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Main Authors: | Xiong, Jia, Hashim, Noor Hazarina, Murphy, Jamie |
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Format: | Article |
Published: |
Elsevier Ltd.
2015
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Online Access: | http://eprints.utm.my/id/eprint/58614/ http://dx.doi.org/10.1016/j.tmp.2015.03.001 |
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