Resources Confirmation for Tourism Destinations Marketing Efforts Using PLS-MGA: The Moderating Impact of Semirural and Rural Tourism Destination

• Main Authors: Chin, Chee Hua, Lo, May Chiun, Razak, Zaidi Bin, Pooria, Pasbakhsh, Abang Azlan, Mohamad
• Format: Article
• Language: English
• Published: MDPI 2020
• Subjects: HD28 Management. Industrial Management
• Online Access: http://ir.unimas.my/id/eprint/31463/1/Resources%20Confirmation%20for%20Tourism%20Destinations%20Marketing%20Efforts%20Using%20PLS-MGA%20The%20Moderating%20Impact%20of%20Semirural%20and%20Rural%20Tourism%20Destination.pdf; http://ir.unimas.my/id/eprint/31463/; http://www.mdpi.com/journal/sustainability

This study presents a framework to empirically validate the relationship between the tangible and intangible measures on tourism destination marketing efforts. Uniquely, a case study was developed involving two different nature of tourism destinations (semirural and rural) and is incorporated int...