Effects of the Malaysian travel destination brand image on tourist satisfaction and destination loyalty

• Main Authors: Mahadzirah, Mohamad, Nor Azman, Mat Ali @ Salim, Nanthakumar, Loganathan, Nur Izzati, Ab Ghani
• Format: Article
• Language: English
• Published: 2015
• Subjects: H Social Sciences (General); HD28 Management. Industrial Management
• Online Access: http://eprints.unisza.edu.my/5112/1/FH02-FEMS-16-05512.pdf; http://eprints.unisza.edu.my/5112/

The main aim of this research was to ascertain the image of Malaysia as a travel destination among European Tourists. The approach used in the study was to develop destination loyalty, satisfaction and destination image structural models for first-time and repeat-visit tourists. Tourist satisfacti...