Instagram marketing: a content analysis of top Malaysian restaurant brands
The use of social media among businesses grows tremendously as operators engage, and build relationships, with customers through social media. Drawing on the Diffusion of Innovations theory, this exploratory study investigates the adoption and implementation of Instagram in restaurant sector. Howeve...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/60610/ http://ertr.tamu.edu/files/2015/02/SP04_MktSession_Salleh.pdf |
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