Website and email adoption by Malaysian hotels

• Main Authors: Hashim, Noor Hazarina, Murphy, Jamie, Purchase, Sharon, O’Connor, Peter
• Format: Article
• Published: Pergamon Press 2009
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/id/eprint/13190/; http://dx.doi.org/10.1016/j.ijhm.2009.05.003

This research note addresses two limitations of Internet diffusion studies by highlighting the importance of multivariate statistical analysis and including the element of time. The results support findings on the positive relationship between two hotel characteristics - affiliation and category - w...