National identity attributes as desired future image of a nation

Although national identity attributes can be used for nation building and branding the nation, little study has been explored on enriching branding the nation perspectives.This study aims to demystify the role of national identity attributes as a nation desired future image. Utilizing interview for...

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Bibliographic Details
Main Authors: Handayani, Bintang, Rashid, Basri
Format: Article
Language:English
Published: IDOSI Publications 2015
Subjects:
Online Access:http://repo.uum.edu.my/18478/1/MEJSR%2023%2011%202015%202722-2730.pdf
http://repo.uum.edu.my/18478/
http://www.idosi.org/mejsr/mejsr23(11)15/17.pdf
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