Destination branding identity from the stakeholders perspective
It was debated that in order to establish strong destination branding, understanding the process of image perceived by demand-side and projection by the supply-side is crucial in positioning the destination and to be competitive. Image makingand the creation of brand identity is claim as the importa...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/61154/1/HairulNizamIsmail2014_DestinationBrandingIdentityfromtheStakeholders.pdf http://eprints.utm.my/id/eprint/61154/ |
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