Determinants of brand image and their impacts on purchase intention of grab
Today, Grab is the leader of ride-hailing platform and most of the drivers and passengers in Southeast Asia prefer to use Grab application. Therefore, this study aims to explore the impacts of electronic referral (e-Referral) and electronic word-of-mouth communication (e-WOM) on Grab brand image, as...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Journal of Arts & Social Sciences
2018
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/82277/ https://ruijass.com |
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