The moderating role of integrated persuasive communication messages towards pro-environmental behaviour

Behavioural change intervention is one of the most challenging aspects of social marketing. The high failure rate of environmental campaigns has encouraged social marketers, policymakers and academics to propose the best intervention approach to motivate pro-environmental behaviour. Using the contex...

Full description

Saved in:
Bibliographic Details
Main Authors: Masodl, Adaviah, Sulaiman, Zuraidah, Hashim, Noor Hazarina, Khalifah, Zainab
Format: Article
Published: Medwell Journals 2016
Subjects:
Online Access:http://eprints.utm.my/id/eprint/71385/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85006042850&doi=10.3923%2fsscience.2016.4924.4931&partnerID=40&md5=da8f1f0507d97df1a7cc84420a900c1d
Tags: Add Tag
No Tags, Be the first to tag this record!