Comparing Destination Image and Loyalty between First-time and Repeat-visit Tourists
The objective of this study was to investigate the difference between destination image and loyalty among first-time and repeat-visit tourists. The study was undertaken to examine aspects of underlying factors of destination image that influenced tourists' willingness to recommend Malaysia to t...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/194/1/FH03-FESP-19-27399.pdf http://eprints.unisza.edu.my/194/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|