Multisensory image as a component of destination image
Destination image involves the use of all five senses: vision, sound, smell, taste and touch. This research note applies the literature on sensory inputs to the concept of ancient towns, in a case study of Phoenix, Hunan Province, China. The results from 16 depth-interviews with tourists illustrate...
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2015
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my.utm.586142021-12-12T08:56:08Z http://eprints.utm.my/id/eprint/58614/ Multisensory image as a component of destination image Xiong, Jia Hashim, Noor Hazarina Murphy, Jamie HD28 Management. Industrial Management Destination image involves the use of all five senses: vision, sound, smell, taste and touch. This research note applies the literature on sensory inputs to the concept of ancient towns, in a case study of Phoenix, Hunan Province, China. The results from 16 depth-interviews with tourists illustrate the five senses' importance in tourism. Tourists noted all five senses, with visual image receiving the most attention and tactile image the least. The results support the existence and significance of a 'multisensory image'. The results contribute to the nascent 'sensory' literature and research into the appeals of an 'ancient town', while adding implications for destination management. Elsevier Ltd. 2015-04-01 Article PeerReviewed Xiong, Jia and Hashim, Noor Hazarina and Murphy, Jamie (2015) Multisensory image as a component of destination image. Tourism Management Perspectives, 14 . pp. 34-41. ISSN 2211-9736 http://dx.doi.org/10.1016/j.tmp.2015.03.001 DOI:10.1016/j.tmp.2015.03.001 |
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HD28 Management. Industrial Management Xiong, Jia Hashim, Noor Hazarina Murphy, Jamie Multisensory image as a component of destination image |
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Destination image involves the use of all five senses: vision, sound, smell, taste and touch. This research note applies the literature on sensory inputs to the concept of ancient towns, in a case study of Phoenix, Hunan Province, China. The results from 16 depth-interviews with tourists illustrate the five senses' importance in tourism. Tourists noted all five senses, with visual image receiving the most attention and tactile image the least. The results support the existence and significance of a 'multisensory image'. The results contribute to the nascent 'sensory' literature and research into the appeals of an 'ancient town', while adding implications for destination management. |
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Article |
author |
Xiong, Jia Hashim, Noor Hazarina Murphy, Jamie |
author_facet |
Xiong, Jia Hashim, Noor Hazarina Murphy, Jamie |
author_sort |
Xiong, Jia |
title |
Multisensory image as a component of destination image |
title_short |
Multisensory image as a component of destination image |
title_full |
Multisensory image as a component of destination image |
title_fullStr |
Multisensory image as a component of destination image |
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Multisensory image as a component of destination image |
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multisensory image as a component of destination image |
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Elsevier Ltd. |
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2015 |
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http://eprints.utm.my/id/eprint/58614/ http://dx.doi.org/10.1016/j.tmp.2015.03.001 |
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