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Multisensory image as a component of destination image

Destination image involves the use of all five senses: vision, sound, smell, taste and touch. This research note applies the literature on sensory inputs to the concept of ancient towns, in a case study of Phoenix, Hunan Province, China. The results from 16 depth-interviews with tourists illustrate...

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Main Authors: Xiong, Jia, Hashim, Noor Hazarina, Murphy, Jamie
Format: Article
Published: Elsevier Ltd. 2015
Subjects:
HD28 Management. Industrial Management
Online Access:http://eprints.utm.my/id/eprint/58614/
http://dx.doi.org/10.1016/j.tmp.2015.03.001
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id my.utm.58614
record_format eprints
spelling my.utm.586142021-12-12T08:56:08Z http://eprints.utm.my/id/eprint/58614/ Multisensory image as a component of destination image Xiong, Jia Hashim, Noor Hazarina Murphy, Jamie HD28 Management. Industrial Management Destination image involves the use of all five senses: vision, sound, smell, taste and touch. This research note applies the literature on sensory inputs to the concept of ancient towns, in a case study of Phoenix, Hunan Province, China. The results from 16 depth-interviews with tourists illustrate the five senses' importance in tourism. Tourists noted all five senses, with visual image receiving the most attention and tactile image the least. The results support the existence and significance of a 'multisensory image'. The results contribute to the nascent 'sensory' literature and research into the appeals of an 'ancient town', while adding implications for destination management. Elsevier Ltd. 2015-04-01 Article PeerReviewed Xiong, Jia and Hashim, Noor Hazarina and Murphy, Jamie (2015) Multisensory image as a component of destination image. Tourism Management Perspectives, 14 . pp. 34-41. ISSN 2211-9736 http://dx.doi.org/10.1016/j.tmp.2015.03.001 DOI:10.1016/j.tmp.2015.03.001
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Xiong, Jia
Hashim, Noor Hazarina
Murphy, Jamie
Multisensory image as a component of destination image
description Destination image involves the use of all five senses: vision, sound, smell, taste and touch. This research note applies the literature on sensory inputs to the concept of ancient towns, in a case study of Phoenix, Hunan Province, China. The results from 16 depth-interviews with tourists illustrate the five senses' importance in tourism. Tourists noted all five senses, with visual image receiving the most attention and tactile image the least. The results support the existence and significance of a 'multisensory image'. The results contribute to the nascent 'sensory' literature and research into the appeals of an 'ancient town', while adding implications for destination management.
format Article
author Xiong, Jia
Hashim, Noor Hazarina
Murphy, Jamie
author_facet Xiong, Jia
Hashim, Noor Hazarina
Murphy, Jamie
author_sort Xiong, Jia
title Multisensory image as a component of destination image
title_short Multisensory image as a component of destination image
title_full Multisensory image as a component of destination image
title_fullStr Multisensory image as a component of destination image
title_full_unstemmed Multisensory image as a component of destination image
title_sort multisensory image as a component of destination image
publisher Elsevier Ltd.
publishDate 2015
url http://eprints.utm.my/id/eprint/58614/
http://dx.doi.org/10.1016/j.tmp.2015.03.001
_version_ 1720436881797152768
score 13.18916

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