Investigating and comparing the effect of speech and writing tools on consumers behavior in the Malaysia

The contemporary competitive environment, drawing consumers is challenging and quite difficult to be attained. One remarkable method for marketers to attract customers is through advertisement and its allied tools. This study intends to find out the level of the influence of advertising tools, such...

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Bibliographic Details
Main Authors: Mazhari, Mohammad Yaser, Sukati, Inda, Sharifpour, Yousef, Asgharian, Reza
Format: Article
Published: 2013
Subjects:
Online Access:http://eprints.utm.my/id/eprint/40456/
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