Competitive advantage through supply chain responsiveness and supply chain integration

In today’s competitive business, most of the firms increased focus on delivering value to the customer. The focus on attention of businesses is providing products and services that are more valuable compared to its competitors. This forces supply chain to be more responsive and create competitive ad...

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Bibliographic Details
Main Authors: Sukati, Inda, Abdul Hamid, Abu Bakar, Baharun, Rohaizat, Alifiah, Mohd. Norfian, Ahmad Anuar, Melati
Format: Article
Published: Asian Society of Business and Commerce Research 2012
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