Investigating and comparing the effect of speech and writing tools on consumers behavior in the Malaysia

• Main Authors: Mazhari, Mohammad Yaser, Sukati, Inda, Sharifpour, Yousef, Asgharian, Reza
• Format: Article
• Published: 2013
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/id/eprint/40456/

The contemporary competitive environment, drawing consumers is challenging and quite difficult to be attained. One remarkable method for marketers to attract customers is through advertisement and its allied tools. This study intends to find out the level of the influence of advertising tools, such...