The Effectiveness of Promotional Mixes in Influencing Local Consumers to Adopt Green Purchasing Behavior in Petaling District, Malaysia
Global environmental issues such as global warming are getting serious since thirty years ago which challenging the ways people live and increase the level of awareness of integrating environmental thoughts into their lifestyle. The new trend of marketing concept is now moving towards to Marketing 3...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Online Access: | http://eprints.intimal.edu.my/650/1/MBA%20-%2062.pdf http://eprints.intimal.edu.my/650/ |
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