The Effect of Green Marketing Tools and Strategies on Consumers’ Purchase Intention in Food and Beverage Industry: A Case in Klang Valley, Malaysia
The interaction between businesses and the environment has been an issue since the early of 1970s. Nowadays, consumers are becoming more environmentally responsible and some of them prefer a green product over a conventional one. In response to this, many businesses have produced green products t...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Online Access: | http://eprints.intimal.edu.my/644/1/MBA%20-%2056.pdf http://eprints.intimal.edu.my/644/ |
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