The effect of external factors on purchase intention amongst young generation in Malaysia
The purpose of this study is to investigate the effects of demographic (age, gender and race), geographic and group on purchase intention (PI) amongst millennial/young generation in Malaysia. An empirical investigation was carried out to test the hypotheses. The samples include 325 participants. SPS...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
The Canadian Center of Science and Education
2012
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/33581/ http://www.ccsenet.org/journal/index.php/ibr/article/view/19039 |
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