Classifying Consumers Based Upon Their Proenvironmental Behaviour: An Empirical Investigation
Despite a wide applicability of demographic and psychographic variables for segmentation criteria, past research indicates that these variables are not as effective as behavioural variables. The present empirical study’s focus is determining different typologies of Indian consumers, which exist i...
Saved in:
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
Asian Academy of Management (AAM)
2013
|
Subjects: | |
Online Access: | http://eprints.usm.my/36606/1/art_5_%2885-104%29.pdf http://eprints.usm.my/36606/ http://web.usm.my/aamj/18022013/art%205%20(85-104).pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|