Internal marketing practices and customer orientation of employees in Nigeria banking sector
The present paper is primarily aimed at determining the influence of internal marketing (IM) on customer orientation (CO) of Nigerian banks’ employees. It specifically seeks to determine the impact of IM practices on CO of Nigerian banks’ employees while investigating the mediating impact of persona...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Econjournals
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/74523/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84969913368&partnerID=40&md5=b72018cb1502cd40260db84334d92da6 |
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