The influence of electronic word-of-mouth on consumers' purchase intentions and brand awareness in Iranian telecommunication industry
Electronic word of mouth (eWOM) is an emerging marketing experience for consumers which impacts their assessment of different existing bran ds and products such as mobile brands through online communication channels. This study aims to explain...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Excelingtech Pub
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/68244/ http://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/1221 |
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