A Study on Factors Affecting Consumer Behavior toward Men’s Skin Care Products among Mellennials: A Malaysian Case Study
This study seeks to determine the factors affecting consumer behavior toward men’s skin care products among Generation Y, especially in Malaysia. Other than that, the study also aims to identify the factor that has the strongest influence and to examine whether there is a significant difference betw...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/806/1/135.pdf http://eprints.intimal.edu.my/806/ |
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