Perception Of Service Quality, Value, And Satisfaction In Determining Customer Loyalty: A Study In 5-Star Hotels In Penang
Kepuasan pelanggan senng dianggapkan sebagai penentuan utama dalam penyelidikan tentang kesetiaan pelanggan. Bagaimanapun, bukti empirikal mengenai hubungan antara kesetiaan dan kepuasan pelanggan masih kabur. Dalam penyelikan ini kesetiaan pelanggan diaplikasikan dalam sektor. perkhidmatan denga...
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Main Author: | Lim, Ee Hui |
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Format: | Thesis |
Language: | English |
Published: |
2004
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Subjects: | |
Online Access: | http://eprints.usm.my/30626/1/LIM_EE_HUI.pdf http://eprints.usm.my/30626/ |
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