Service marketing mix and customer satisfaction of hotel in Johor Bahru
Providing customer satisfaction is one of the biggest challenges in service industries. Organizations today are putting on efforts to identify and manage existing customers. Among the popular marketing theories, the 7Ps marketing mix recognized the critical factor in business for competitive differe...
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Online Access: | http://eprints.utm.my/id/eprint/54009/1/SayyedAliYahyazadehMFM2015.pdf http://eprints.utm.my/id/eprint/54009/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:85736 |
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