Factors affecting custoemrs’ purchase intention towards hotels online booking system / Nur Shafawati Mohd Shaharudin and Amalina Ismail
Hotel online booking become interest to customers, so hotel pursue into hotel booking system. Regarding to that, the hotel need to aware factors influence customer online purchase intention. Based on the previous literature review, there abundance antecedents of consumer toward hotel’s online bookin...
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| Main Authors: | , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/99338/1/99338.pdf https://ir.uitm.edu.my/id/eprint/99338/ |
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