Factor that affect customer purchasing behavior on insurance-study via online / Siti Noor Alliah Ramlli

• Main Author: Ramlli, Siti Noor Alliah
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Insurance
• Online Access: https://ir.uitm.edu.my/id/eprint/86833/1/86833.pdf; https://ir.uitm.edu.my/id/eprint/86833/

Online purchase is always been a negative feedback from consumer because they are not trust to the company and worried if they were cheated. Purchasing towards online also has a positive effect which is help consumer save their cost and time to purchase something. In this study it wills search about...