The impact of brand equity on purchase intention of cosmetic products / Nas Asyiqin Mohd Nazri

• Main Author: Mohd Nazri, Nas Asyiqin
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/92854/1/92854.pdf; https://ir.uitm.edu.my/id/eprint/92854/

Due to aggressive competition for customer retention in the business environment, many business organizations have started using various marketing strategies to achieve their objectives. Success of any organization depends on its customers and many organizations attempt to establish strong brand to...