Consumer’s purchase intention towards shariah compliant hotel / Siti Khadijah Abdul Rahim

• Main Author: Abdul Rahim, Siti Khadijah
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/92807/1/92807.pdf; https://ir.uitm.edu.my/id/eprint/92807/

A study has conducted that the population of Muslim is growing worldwide. According to a research made by Pew Research Centre, Muslim population is 1.6 billion in 2010 and expected to be 2.2 billion in 2030 (Pew Research Centre, 2011). In Malaysia, Islam is the largest practiced religion, which is a...