A business performance study of budget hotel in Terengganu: a case study of Shafura Hotel, Kemaman, Terengganu / Che Zaki Abd Ghafar and Norul Huda Musa

• Main Authors: Abd Ghafar, Che Zaki, Musa, Norul Huda
• 格式: Thesis
• 語言: English
• 出版: 2010
• 主題: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• 在線閱讀: https://ir.uitm.edu.my/id/eprint/89061/1/89061.pdf; https://ir.uitm.edu.my/id/eprint/89061/

Most studies consider business performance to be a multidimensional construct. Two dimensions represent financial and non-financial which are Competitiveness and Quality of service were hypothesized to measure the business performance in the Shafura Hotel (SH) context. Using financial and historical...