Consumer purchase intention towards natural product: the important factor in purchase intention/ Fakhrul Amirul Sulaiman

• Main Author: Sulaiman, Fakhrul Amirul
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/53160/1/53160.pdf; https://ir.uitm.edu.my/id/eprint/53160/

The purpose of conducting this research is to determine the factors of consumer purchase intention towards natural product and to know the major factor consumer purchase intention. The method used by the researcher is quantitative which is using SPSS software to run the data that had been collected...