An analysis of factors that influence guest decision making from online review in hotel industry / Nur Shaqirah Zamzuri and Anis Irsalina Azli

• Main Authors: Zamzuri, Nur Shaqirah, Azli, Anis Irsalina
• Format: Thesis
• Language: English
• Published: 2019
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/99850/1/99850.pdf; https://ir.uitm.edu.my/id/eprint/99850/

Rapid technology has changed the hospitality industry throughout the year. Hoteliers should take this change as the guest are using technology to post their review of a hotel online. Hotel review play a significant impact in influencing guest decision making especially on booking a hotel. Reason of...