The impact of retailer’s corporate social responsibility activities on customer loyalty at Negeri Sembilan, Malaysia / Shaikh Multazim Hasan Ali ... [et al.]

• Main Authors: Hasan Ali, Shaikh Multazim, Munusami, Chandramalar, Md Yusop, Hamidah, Hussin, Siti Aishah
• Format: Article
• Language: English
• Published: Universiti Teknologi Mara Cawangan Pulau Pinang 2023
• Subjects: Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/85573/1/85573.pdf; https://ir.uitm.edu.my/id/eprint/85573/; http://ejssh.uitm.edu.my

Corporate social responsibility is one of the largest and most growing factors that has a potential impact on the organization’s performance in the long term. The main purpose of the study was to identify the impact of retailer's corporate social responsibility activities on customer loyalty. T...