Measuring the efficiency of corporate secretary company in Kota Bharu, Kelantan based on customer satisfaction and loyalty using Data Envelopment Analysis (DEA) / Huda Husna Rusli, Nur Farhah Baharuddin and Wan Nur Ameerah Afreena Wan Mustafa

• Main Authors: Rusli, Huda Husna, Baharuddin, Nur Farhah, Wan Mustafa, Wan Nur Ameerah Afreena
• Format: Thesis
• Language: English
• Published: 2021
• Subjects: Consumer satisfaction; Public administration; Analysis
• Online Access: https://ir.uitm.edu.my/id/eprint/66263/1/66263.pdf; https://ir.uitm.edu.my/id/eprint/66263/

Corporate secretaries are well-versed in the laws that regulate a certain type of firm and sector. By relying on the skills and experience of professional corporate secretaries, company owners have a strong incentive to ensure that they are in full compliance with the law in all aspects of their ope...